Final Project – Communication Brief

Website Redesign

Project Brief

Project name: Animals Restaurant – http://www.animalsrestaurant.com

Project summary: Redesign a website for an existing restaurant.

Goals: Make all the information clear, clean and organized.

Preferred date for launch: Ability to meet this target date is still subject to final agreement.

Target audience: Large audience. Anybody interested in discovering a new restaurant.

Perception strategy: Elegant, semi-corporate, high production value, high visibility.

Message strategy: The web site redesign will provide direct access to the most important information about the restaurant.

Competitive advantage: It’s a really unique restaurant, the attention should be focus on its unique aspect.

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Midterm Project

Website Redesign

Project Brief

Project name: Peeta website. http://www.peeta.net

Project summary: Design a website for a graffiti artist to help him promote his work.

Goals: Make all the information clear, clean and organized.

Preferred date for launch: Ability to meet this target date is still subject to final agreement.

Target audience: Large audience. Anybody interested in modern art, street art, graffiti. From people who own an art collection to any young graffiti artist looking for inspiration. As well as people organizing jams, or who could use a graffiti artist for any building decoration.

Perception strategy: Elegant, semi-corporate, high production value, high visibility.

Message strategy: The web site redesign will provide direct access to the most important information about the artist.

Competitive advantage: This artist talent is really unique, the attention should be focused on his work.

Lila Homepage

Project Brief

Project name: Lila “Lycee International of Los Angeles”

Project summary: Lila need a new website, which need to be more attractive and more convenient than their actual webpage.

Goals: Make all the information clear, clean and organized.

Preferred date for launch: Ability to meet this target date is still subject to final agreement.

Target audience: Mostly adults from 35 to 75 and more. Parents looking for a high school for their child. Looking for something more than the regular high schools have to offer. Looking for a certain quality of education.

Perception strategy: Elegant, semi-corporate, high production value, high visibility.

Message strategy: The web site redesign will provide direct access to the most important information about the school.

Competitive advantage: Lila offer a quality of education that some high school don’t have.